Quality Emotional Preference
QEP Marketing Clinic - qualitative and quantitative market research
Understanding and measuring consumer emotional preference to deliver competitive advantage
Qualitative and quantitative market research to understand the conscious and unconscious emotions that determine consumer preference
Our unique market research methodology optimizes consumer preference for our client’s food and drink products.
Why?
to deliver competitive advantage
How?
By finding the emotions, moods, motivations of consumer behavior
Qualitative Research
We can understand and optimize the correct emotional messages from our client’s products appearance, aroma, taste, texture, mouthfeel and aftertaste to generate clear preference over competitors’ products
We achieve this using our own proprietary tools and methodology such as ‘The Taste Signature’ which shows a brands / products emotional and physiological delivery. This is unique
Quantitative Research
Now this can be successfully quantified and modeled by the new QEP Research methodology both via in home placement and in hall location tests plus web and new innovative hybrid models.
At last preference can be measured versus competition to clearly verify the relative positive emotions generated by taste and texture over competition
This is very powerful
It provides our clients a deeper understanding of:
Existing and New Product DevelopmentPositioning and CommunicationsPortfolio ManagementConventional market research cannot do this – our methodology is unique
‘Share of Wallet and
Stomach is directly linked
to Share of Heart’
